COZY | Social Media Campaign
COZY is a conceptual coffee brand created around the idea of making everyday coffee moments feel warm, comforting, and enjoyable.
This project focuses on developing a simple Instagram social media campaign to introduce the brand, showcase its products, and establish a recognizable visual identity across social platforms. The goal was to create a cohesive collection of social media graphics that communicate COZY's welcoming personality while building brand awareness and attracting potential customers.
Creative Direction
The visual direction draws inspiration from warm coffee tones, soft neutrals, and minimalist layouts. A combination of elegant typography, lifestyle photography, and subtle design elements creates a consistent and inviting aesthetic throughout the campaign.
Deliverables
Instagram social media graphics (4 posts)
Instagram profile and feed mockup
Campaign visual direction
Color palette and typography selection
