STRIDE
Brand Identity · E-Commerce/Web design
STRIDE is a fictional active footwear brand designed for people who move. The project explores how a bold and performance-driven brand identity can translate into a cohesive e-commerce experience.
The website was designed to support the complete shopping journey, from discovering products and browsing categories to exploring individual products and managing a shopping cart.
The Challenge
The challenge is to create a visual system that feels performance-driven and energetic without being limited to a single sport or activity. The identity must also translate seamlessly into a digital e-commerce experience, creating a cohesive connection between the brand, its products, and the way customers shop.
This framing works well because it clearly explains why the project exists and what you're solving as the graphic designer.
E-Commerce Experience
STRIDE's visual identity extends into a digital-first shopping experience designed to make product discovery feel intuitive and engaging. The e-commerce platform brings together bold typography, dynamic imagery, and a flexible visual system to create a cohesive experience across product categories, including running, training, and everyday active footwear.
Key website touchpoints include the homepage, product category pages, product detail pages, and shopping bag, all of which demonstrates how the STRIDE brand translates seamlessly from identity into a functional retail environment.
Landing page · Product listing · Product detail · Shipping Bag/Cart
Landing Page
Product detail page
Product Listing
Cart/bag
