The Verde
Brand Identity · Exhibition Campaign
The Verde Museum of Art is a conceptual museum identity designed to feel contemporary, accessible, and culturally engaging. The visual system makes use of a complimentary approach between thin/bold logomarks, refined typography, and a flexible institutional palette applied across print, digital, membership, and environmental touchpoints.
The identity is extended through Dress, Dance & Devotion, a temporary exhibition celebrating cultural traditions through dress, movement, ceremony, and collective expression. The exhibition introduces a vibrant secondary palette and demonstrates how the Meridian identity can adapt to individual programming while maintaining a cohesive visual connection.
Logo & Identity
Verde Museum of Art is built around a bold and adaptable visual identity that balances contemporary expression with the presence of an established cultural institution. The system combines expressive typography, a flexible logo system, and a refined palette of black, ivory, red, gray, and off-white across print, digital, and environmental applications.
Brand Identity
Verde Museum of Art is built around a bold and adaptable visual identity that balances contemporary expression with the presence of an established cultural institution. The system combines expressive typography, a flexible logo system, and a refined palette of black, ivory, red, gray, and off-white across print, digital, and environmental applications.
Logo & Variations · Typography · Color Palette · Business Cards · Membership Cards · Website · Wayfinding · Admission Stickers · Tote Bags
Web Design
The Verde Museum of Art website extends the visual identity into a digital experience, providing visitors with a clear and engaging way to explore exhibitions, discover the collection, and plan their visit. The interface carries the museum's bold typography and refined visual system into an accessible digital environment.
Exhibition Branding
Dress, Dance & Devotion extends the Verde identity into a vibrant exhibition campaign celebrating cultural traditions through movement, dress, ceremony, and collective expression. A bold secondary palette and expressive imagery give the exhibition its own character while maintaining a clear connection to the museum brand.
Wall Graphics · Exhibition Poster · Brochure · Instagram Posts · Instagram Story · Website · Wayfinding
